Brickmill Advanced Analytics

The Brickmill Marketing Services team understands advanced analytics and utilizes instinctive fundraising know-how to maximize revenue potential from today’s diversified donor databases.

The Brickmill Marketing Services team understands advanced analytics and utilizes instinctive fundraising know-how to maximize revenue potential from today's diversified donor databases. We understand how difficult it can be to nurture and convert your prospects to donors – advanced analytics helps us help you efficiently gain new donors with each campaign. Our account managers work with you and your staff to be sure you are maximizing your data and your budgets.

Advanced analytics are used by the Brickmill Marketing Services executives to gain deep insight from data by scanning patterns and identifying those which will drive business results. We have purpose-built analytical tools that enable RFM based decision making and future performance modeling.

Brickmill’s Advanced Donor File analytics include:

  • File audits
  • Segmentation strategies
  • Predictive modeling
  • Non-responder file supression
  • Data profiling

In addition to advanced analytics, the Brickmill Marketing Services client campaign budget planning process is designed to exceed to expectations of nonprofits with the strictest annual planning requirements. Your Brickmill account manager works with you each step of the way in the budget planning process to be sure we are helping your organization is meet its’ goals and expectations.

With multi-source, multichannel donors, proper campaign budget allocation is critical to maximizing response rates and minimizing costs. Brickmill is here to help you allocate budget properly for maximum return.